ISAIA Fall/winter 2017
Isaia’s “San Leucio” collection for Fall/Winter 2017-18 presents and re-elaborates different images and moods. The leitmotif pays tribute to the silk saga and the legendary Bourbon silk textile workshop of San Leucio, nestled in the hills not far from the magnificent Reggia di Caserta and the pride of the Kingdom of Napoli between the 18th and 19th centuries.
The Tradition of this “monumental complex” gives us this argyle – or diamond – motif that becomes a profoundly Neapolitan and exquisitely personal theme for Isaia. The diamond is reinvented through a range of Mediterranean earth tones blended with a warm palatte dominated by various shades of red, from chestnut to rust.
This magnificent glorious, timeless story shares many affinities with Isaia’s progressive path, not only due to a common desire to achieve the best in terms of continuous improvement, but also in terms of civic commitment ad positive social; impact in an area that is sometimes considered difficult and problematic.
This factor links Isaia to the proto industrial path of the royal Manifaturra di San Leucio, which was extremely advanced for its day and is now supported by a trademark – SAN LEUSIO SILK – that protects the fabrics to guarantee quality.
The collection is dedicated to the 25th anniversary of the Casalnuovo-based company’s debut on the international market after 25 years of doing business in Italy, where it was first established in 1957.
The beginning of a great Neapolitan story
A successful family enterprise that became an international business model. That is ISAIA, the Neapolitan high-end menswear firm. ISAIA was founded in Naples in the 1920s thanks to the intuition of Enrico Isaia, forefather of the family, who opened a fabrics store for the most renowned tailors in town. In later years, Enrico set up a small workshop next to the store, where skilled craftsmen made tailor-made men’s clothing.
In 1957 the brothers Enrico, Rosario and Corrado Isaia Moved the business to Casalnouvo, a village near Napoli where half of the residents were professional tailors. Within a decade Isaia became a veritable tailoring company and produced high quality garments for the most prestigious Italian shops.
Isaia’s history and success are based on the concept of made in Naples, a value meant both as neapolitan tailoring tradition and as exclusive product knowledge, esteemed around the world.
A value that is rooted in the company’s DNA and in that of all the people who are a part of it, as some have been for generations. In fact, Isaia produces its garments only and exclusively in Italy, at Casalnuovo di Napoli, subjecting them to severe quality checks during the many step of production.
The brand’s success is due to its ability to reinterpret the concept of history and to combine tradition with innovation, the sartorial culture of needle and thread with cutting-edge technologies, while constantly innovating its style.
– ISAIA website