Spring Summer 2019
Coral Flower Collection
The Collection takes inspiration from the “partenopeo” spirit; a Neapolitan term referring to the people of Naples themselves, a word which is so widely diffused, full of various meanings and interpretations.
Adding further inspiration to the collection is a series of 70s-inspire prints with gypsy, floral motifs.
Oriental and hippy inspired patters, recalling the young people who were known as “Flower Children” in the midst of the protests after 1968. A seventies blend of fantasy and freedom which naturally entwined with elegant, Neapolitan tailoring for men. A kaleidoscope of colours and fun patterns to dress and emphasize the clean forms of the collection’s refined tailoring; the ISAIA aesthetic, between tradition and innovation.
The stand-out Melton Coral Flower brings the whole collection together. It features as an embellishment on the suit and jacket collars. It also features on shirts, sports trousers and jersey knitwear. Ties and accessories also boast the Melton Coral Flower.
Vivid, Chromatic shades – typical of the 70s – are paired with a more classic and masculine, neutral palette, bringing balance and unimaginable style to the pieces.
The tones vary from shades of blue, to navy, Naples blue with touches of green and orange, whilst the blue interacts with the brand’s emblematic colour; red. Greys create weaves, particularly in lighter tones, from pearl to anthracite grey, which mix with turquoise and dusky pink, military green and ochre, a gathering of chestnut and burnt shades. Energetic colours, vital emanation. Colours take on a natural passing of tonality, from ivory to beige, from desert sand to chocolate, teamed with optical white, violet and sky blue.
From the SS 2019 collection comes MiniMe, the Neapolitan brand’s first children’s collection. It incorporates a more practical wearability and redefined proportions. The pieces are fun and full of pure happiness, a play on the Neapolitan, easygoing joie de vivre and scruffy kids’ style. Jackets, shirts and trousers are the envy of everybody, especially dad. MiniMe still uses Naples as a constant point of reference, giving the pieces a contemporary buzz and a beauty which remains faithful to its roots.
The beginning of a great Neapolitan story
A successful family enterprise that became an international business model. That is ISAIA, the Neapolitan high-end menswear firm. ISAIA was founded in Naples in the 1920s thanks to the intuition of Enrico Isaia, forefather of the family, who opened a fabrics store for the most renowned tailors in town. In later years, Enrico set up a small workshop next to the store, where skilled craftsmen made tailor-made men’s clothing.
In 1957 the brothers Enrico, Rosario and Corrado Isaia Moved the business to Casalnouvo, a village near Napoli where half of the residents were professional tailors. Within a decade Isaia became a veritable tailoring company and produced high quality garments for the most prestigious Italian shops.
Isaia’s history and success are based on the concept of made in Naples, a value meant both as neapolitan tailoring tradition and as exclusive product knowledge, esteemed around the world.
A value that is rooted in the company’s DNA and in that of all the people who are a part of it, as some have been for generations. In fact, Isaia produces its garments only and exclusively in Italy, at Casalnuovo di Napoli, subjecting them to severe quality checks during the many step of production.
The brand’s success is due to its ability to reinterpret the concept of history and to combine tradition with innovation, the sartorial culture of needle and thread with cutting-edge technologies, while constantly innovating its style.
– ISAIA website