April 8th 10am – 7pm
Isaia Made To Measure Specialist
We are thrilled to have an Isaia made-to-measure specialist coming to Daskalos Fashions. Please stop by for some cocktails and hors d’oeuvres and to learn more about made-to-measure.
Appointments available Call (925) 937-1808 or email us.
ISAIA Spring Summer 2017
Travelers to Capri lose their individualism and national identity and become Capri types. They are dressed sunny yellow and wear short shorts or trousers rolled up to the calves, incredible shirts and scarves in wild colors.
Thus, the color palette of the Isaia Spring/Summer 2017 collection is inspired by the Capri type, who wandered about a bit tired, a bit bored, and very theatrical wearing luminous colors of the sky and sea.
People wear colorful clothes cut in a way that they can only be worn there on the island: fabrics feature the stripes and floral prints that were in vogue between the fifties and early sixties, and also include the wide stripes of the typical awnings-tops of Capri taxis. Even blue must be different and faded.
Patterns and motifs appear as prints or embroidery on jersey shirts as well as embellishments on the collar facings of pinstriped jackets. The carefully chosen, colorful pullover nonchalantly drapes loosely over the shoulders, as if to say on a warm evening: everything changes quickly here, even the weather.
The Capri type wants to seduce everyone with flashy colors and languid gazes. Everyone creates and seeks to create a style. That’s not necessary in Capri because anyone arriving there, willing or not, becomes a Capri type. It’s the law of the island!
– Vincenzo Pucci
The collection is dedicated to the 25th anniversary of the Casalnuovo-based company’s debut on the international market after 25 years of doing business in Italy, where it was first established in 1957.
The beginning of a great Neapolitan story
A successful family enterprise that became an international business model. That is ISAIA, the Neapolitan high-end menswear firm. ISAIA was founded in Naples in the 1920s thanks to the intuition of Enrico Isaia, forefather of the family, who opened a fabrics store for the most renowned tailors in town. In later years, Enrico set up a small workshop next to the store, where skilled craftsmen made tailor-made men’s clothing.
In 1957 the brothers Enrico, Rosario and Corrado Isaia Moved the business to Casalnouvo, a village near Napoli where half of the residents were professional tailors. Within a decade Isaia became a veritable tailoring company and produced high quality garments for the most prestigious Italian shops.
Isaia’s history and success are based on the concept of made in Naples, a value meant both as neapolitan tailoring tradition and as exclusive product knowledge, esteemed around the world.
A value that is rooted in the company’s DNA and in that of all the people who are a part of it, as some have been for generations. In fact, Isaia produces its garments only and exclusively in Italy, at Casalnuovo di Napoli, subjecting them to severe quality checks during the many step of production.
The brand’s success is due to its ability to reinterpret the concept of history and to combine tradition with innovation, the sartorial culture of needle and thread with cutting-edge technologies, while constantly innovating its style.
– ISAIA website